Indeks Retail · Bog & Ide · Retail
One shared way into knowledge across a chain
Campaigns, news and product knowledge in one place, tailored to the brands in the chain.
The task
A chain with several brands and many stores has many senders. Campaigns, news and product knowledge were scattered, and stores did not necessarily get what was relevant to them.
The solution
Academy was set up as a shared entry point where content can be targeted by brand and store. We help produce and maintain the content.
Today
The stores have one place to find campaigns, news and product knowledge — in the chain’s own identity.