Who is Bog og idé?

Indeks Retail A/S is the main office of Denmark’s biggest bookstore chain, Bog & idé, as well as the chains Boghandleren and Legekæden. The stores are spread all over the country, and most of them are self-owned.



Academy is the intranet for the main office and the Indeks Retail stores. Employees in stores know that they can find all vital information from the main office in one place. Before, communication came one-way from the main office, but now there is a flow in both directions from stores to main office and suppliers. 

With Academy, suppliers have an efficient channel that connects them directly with all the store employees. This allows them to involve employees in their products and create a stronger relationship.

This is done primarily through focusde campaigns for certain titles or authorships that are based on both training courses that prepare the bookseller for selling the book, store materials and exciting competitions.


Why Academy was the obvious choice

  • User-friendly structure, prioritisation and segmentation of communication from the main office to the three different chains
  • News coverage from the suppliers to the stores. For instance, publishers involve stores in upcoming publications through campaigns, competitions and distribution of reading copies before publication
  • Help from A Close Shave with maintaining supplier contact and building their campaigns
  • Knowledge sharing and dialogue between the stores and the main office in forums and through comments on content etc.
Here at Indeks Retail, we send lots of information to the stores in our three chains every day, and a lot of it essential to running the stores. Therefore, it is vital to us that we maintain a structured and efficient channel for internal communication, and we got that with Academy. Additionally, our suppliers have got a fantastic option to communicate product information and campaigns directly to the many employees in our chains. MitIR has become an important tool – for us as a main office, for our suppliers and not least for the stores that use the system every single day.
— Anders Dahl Iversen, Chain Manager in Indeks Retail A/S